Friday, January 18, 2008|
Point of Service Marketing - The marketers last captive revenue generation opportunity Delivering marketing messages to customers and prospects is becoming increasingly difficult for marketers. With aggressive spam filters blocking emails and phone, postal mail and email opt-outs made easier through national registries.
The chances of an organisation getting its message delivered and read is minimal. The majority of consumers donâo[dot accent]t open direct mail, whether this is via e-mail or post. Statistics show that only 0.4% of all marketing emails are opened..... More |
Thursday, December 6, 2007|
Facebook's Zuckerberg: 'We simply did a bad job' handling Beacon. The company's young CEO has come out and apologized for the advertising program's cringeworthy debut, and has agreed to allow users to disable it entirely. [CNET News.com] |
Tuesday, December 4, 2007|
Ad targeting improves on Web sites Facebook is mining friends' buying habits, and major Internet portals have bought companies to expand their reach and capabilities for "behavioral targeting" - all so advertisers can try to hit you with what they believe you're most likely to buy, even as doing so means amassing more data on you.
"When you are online today, you've been labeled and tagged as this type of consumer in milliseconds," said Jeff Chester, executive director of the Center for Digital Democracy. "All of a sudden you are exposed to a vast number of invisible salespeople who are peering over your personal details to figure out the best way to sell to you." |
Friday, November 30, 2007|
Feeling Betrayed, Facebook Users Force Site to Honor Their Privacy . Sean Lane's purchase was supposed to be a surprise for his wife. Then it appeared as a news headline -- "Sean Lane bought 14k White Gold 1/5 ct Diamond Eternity Flower Ring from overstock.com" -- last week on the social networking Web site Facebook. By Ellen Nakashima. [washingtonpost.com - Technology] |
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Facebook revamps new advertising system
(AP). AP - Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies. [Yahoo! News: Technology News] |
Thursday, November 29, 2007|
Nailing down the model for online video ads. At the Dow Jones Consumer Technology Innovations conference, industry leaders butt heads on which approach is the right one. [CNET News.com] |
Tuesday, November 27, 2007|
Marketers have a poor understanding of UK law The majority of Britain's marketers are failing in their understanding of laws that govern their profession, according to the latest findings from The Chartered Institute of Marketing. And it is the under 35s that that faired worst. The Institute's latest Marketing Trends Survey showed that the percentage of marketers having a 'good' understanding of a number of marketing related legislation ranged from 23% for the Unfair Commercial Practice law to a meagre 7% for the London Olympic and Paralympics Games Act. Most worryingly for the profession, it was young marketers who had the worst grasp of how the law affects their work. Though the average understanding of Unfair Commercial Practice law was 23%, among the under 26s it was only 14%. The 26-35 year-olds faired little better, registering a 15% understanding of the law's implications for them. This compared to 26% of 36-55 year-olds and 45% of 56-65 year-olds.
From Creative Match |
Monday, November 26, 2007|
Conversation 2.0: Social marketing and you. Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the web 2.0 enabled conversation, shifts places and times. [CNET News.com] |
