Theory of Constraints in Marketing and Sales

Marketing and Sales have their own processes which are as susceptible to the disease of waste as anything else within an organisation, but while production process problems are visible if the trained observer cares to stand and watch for 30 minutes or so, Sales and Marketing systems by their very nature, often being spread beyond the physical bounds of the building, are more opaque.

Add to this the fact that many Sales and Marketing professionals consider themselves to be artists, progressing in their careers by the daily random intervention of the right side of their brains, and you have outlined the difficulty of persuading them that they will benefit from an improvement intervention.

The truth is that Marketers operate far more effectively once the system they work in has been designed to help rather than hinder. By not considering the system early enough many companies are operating at a major disadvantage.

The Theory of Constraints offers an excellent methodology for identifying the problem bottlenecks both inside and outside an organisation which slow the flow of productivity for the creative marketer.

To find out more about how we apply The Theory of Constraints to Sales and Marketing please contact us for a free assessment.